Identity and Brand Development
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Task: Create a corporate branding strategy.
UXB was in a strange position with their corporate branding. They had a more letterhead and business card designs than they knew what to do with. UXB wanted a consistent, professional look for all their marketing and communications materials.
Sequential is continuing an ongoing project with UXB to modernize their public image. When we are finished, this company will have a corporate identity it can be proud of.
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Task: Design a logo
It seems to be implied that companies need to have a graphic logo. In fact, while a graphical logo works for some companies or situations, it is difficult to compete with the simplicity and professionalism of a well designed wordmark.
This logo is one such wordmark. The bridging between the two terms in the word MedicaLink tie them together and re-emphasize the goals of the company (bridging two groups of people.) The colour scheme is also used throughout the company's other communication materials.
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Task: Design a logo
Designing a logo for a cleaning company is an easy task, right? Not when the client does not want to rely on the traditional cleaning company logo "cliches," like brooms, mops, and vacuums. As well, a mascot style logo was also not wanted.
The logo that was designed in the end is a classic looking wordmark with a small graphical element. While it's not the most graphically complex design, it does lend a professional, conservative look. And, the client was extremely pleased with the final look, which is always a plus.
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Task: Design a logo
Feeling their current logo (a clipart image) wasn't cutting it any longer, the Marketing Board commissioned Sequential Communications to create a new logo for the complex's marketing efforts. After several revisions, a final product was designed. The final logo give a professional appearance and is used on the website, documentation, and other marketing materials.
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Task: Design Marketing Collateral
When approached by Penbrooke Village, Sequential Communications designed an entire branding scheme specifically for their project. "Blue Denim," as it was called, reflects the blue-collar, hard-working individuals who the complex were trying to reach with their efforts. Graphics and layouts were built in this style, including a leather patch branded with the logo, blue denim borders, and yellow stitching. The campaign could be summed up with the slogan, "A Home as Comfortable as your Favorite Pair of Jeans."
Creative Design
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Task: Create an easy-to-read, reusable "For Sale" sign
As a component of their marketing plan, the Marketing Board decided they would like to produce "For Sale" signs and display them in the windows of the units within the complex. In addition, the board stipulated they be reusable and comply with the "Blue Denim" branding scheme. These signs were designed to be printed on CoroPlast (corrugated plastic board) in a full colour process.
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Task: Design a cover for an informational pamphlet WIRE was publishing
This eye-catching design is being used for WIRE's books and CD materials. Sequential worked with the client over a series of revisions to make the design fit the client's vision.
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Task: Make a business card that will stand out
As most people know, business cards are dime-a-dozen. Everyone seems to have done (and overdone) the major design cliche's. Our goal when working with the client was to make a card that would stand out over the other cards someone may be holding. The result was an elegant card in a two-colour process. Sequential Communications even managed the printing process.
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Task: A business card that stands above the rest. Far above.
Business cards are a difficult thing to make creative. The dimensions are quite strictly defined, and there is not a lot of room to make things interesting. Even more confining, business cards are essentially throw-aways, so they must be cost effective. With these contstraints in mind, we tried to achieve our task. The result was a card printed on an unconventional material: translucent paper. The design seems to float above whatever is behind the card, and the metallic blue ink on the logo pops out at the reader. Click the image to the left to see how it looks. Want to see one in person? Contact us and we'll send some your way...
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Task: Create a handbook detailing parish services and functions, but make it warm and approachable
This project was a challenge from a design standpoint, but also from a project management standpoint. Sequential Communications had to work hard to get articles and information in from a wide range of employees and volunteer ministry heads. The end result was a handbook printed in a magenta/pink duotone. It looks friendly and inviting, and includes crucial information for new parish members.
Web Solutions
Task: This client wanted a website that would easily allow them to add new properties as their portfolio grew. However, they weren't interested in learning how to write HTML code. Luckily, Sequential had the answer - a customized content management system!
Staff can now easily add create informative property listings through an online form. Photos can be uploaded and will automatically be resized to the proper dimensions. Managing properties is tough work; Sequential made managing the website easy.
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Task: Change is good. Especially if you have been living with the same website for the last ten years! A Touch of Class works hard making wedding videos for their clients. But their website wasn't working as hard as they were. The old site was tired and in a desperate need of a facelift.
Sequential Communications gave this company's web presence a brand new look - modern and elegant in order to attract clients to them in a crowded market. In addition, Sequential provided a digital video solution to embed their demo reel directly into the website - no need to download special software!
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Task: Design a site. Starting with a blank canvas can be daunting, but the ability to create a site, from the early stages of pencil sketches all the way to the finished product is greatly rewarding.
This site needed a look that was modern and professional. But, a key element to the design of this site was grounding it in usability - all the functions of this design had to be user-friendly above all else.
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Task: 'Out with the old, and in with the new' was the mantra behind this redesign. Linden Properties old website was great, but they needed to move into something larger. As well, the old site made use of popups, which were time consuming to maintain. Sequential Communications redesigned this site based on XHTML and CSS standards. This means that adding new page contents is a breeze, and that all site contents will sport a unified appearance.
Page features that have made the site so successful, like the dynamic photo gallery and tab-based navigation have been carried over into the new design. And, in the tradition of property management, we've given the site a fresh coat of paint. The new site graphics are more colourful and vibrant, and the branding of the site is more prominent and identifiable.
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Task: More and more, businesses are realizing the importance of the internet as a method for reaching customers. Only a few years ago, it would have been unheard of for a cleaning company to have a website, but the Personal Touch Cleaning Services website is a perfect example of how important of a marketing tool a website can be.
The PTCS website has information on this company's services, their customer testimonials, contact information, as well as an online quote form. Usability was a key factor in this design; the site is designed to be intuitive and easy to use. As well, the graphic design of the site reflects a clean and professional image. Overall, we could say this website redesign resulted in a clean sweep, but it wouldn't be fair to subject you to that...
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Task: Three important project tasks were given: (a) integrate secure "members-only" functionality into the site, (b) introduce new features like discussion forums, ad-banner tracking, etc., and (c) find a way to make site updates easier and faster for site administration.
The key to delivering on these three tasks was to install and configure a CMS for this website. After analysing needs, it was determined that the Postnuke CMS would be the best choice. A CMS (or Content Management System) allows site administrators to post and edit content through online forms, making site administration much easier. As well, the use of a CMS allowed the introduction of a members-only area, and allowed us to introduce features that would have been impossible to re-create in a standard website.
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Task: Create an engaging website to advertise Penbrooke Village to potential customers
This website was a key part of a large marketing plan. Designed in the "Blue Denim" branding scheme created by Sequential Communications, it includes an interactive photo gallery, floorplans, and lots of information. All graphics, layout, design and copywriting were completed by Sequential Communications.
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Task: Give this growing community a presence on the internet
This project has the distinction of being the longest running project for Sequential Communications. In fact, it predates Sequential by about 4 or 5 years! Over the years, we have given Holy Name Parish a fresh and exciting look to their web presence. We have introduced successful features, like online bookings calendars, electronic newsletters, and ministry contact forms.